"BUILD YOUR OWN LUXURY was born from a conviction: the luxury industry must continually evolve, open up, and reinvent itself. After a year and a half in West Africa, I realised how luxury can no longer be a fixed vision, reserved for a select few. It must be a space of expression, of synergy, where every skill, every expertise, every journey finds its place.

So,BYOL is that platform : a place where creators, artisans, technicians, and digital experts can rethink luxury, challenge it, deconstruct it to better reconstruct it.

Because the luxury of tomorrow will be more inclusive, bolder, more vibrant. And above all, it will reflect us."

- Aliyah Hash.